Hallmark Opens Its First Hospital Gift Shop in The University of Kansas Hospital

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Jill Chadwick

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Hallmark Cards, Inc. is partnering with The University of Kansas Health System for a pilot project to develop a Hallmark Gold Crown hospital gift shop.  A Hallmark subsidiary will own and operate the store that will be in the lobby of The University of Kansas Hospital, part of The University of Kansas Health System.  The main hospital building is just south of 39th and Cambridge.

              The gift shop will contain many products from Hallmark, including more than 500 greeting cards, Hallmark gift wrap and other gift items including Hallmark Keepsake Ornaments. There will also be a curated collection of gifts from Vera Bradley, Willow Tree and local vendors such as Made in KC, Something Sweet and Teefey Flowers.

The retail store also will sell traditional hospital gift shop items, such as personal grooming items, snacks and magazines. 

              The 1,213-square-foot Hallmark Gold Crown Store in the main hospital building will open October 21, 2017. 

              “We strongly believe in the power between emotional wellness and physical wellness, which is one of the many reasons we’re so excited to partner with The University of Kansas Health System,” explained John Watson, president of Hallmark Retail. “We hope this store can be a place for patients, their families, and campus employees to take a moment to recharge and discover meaningful ways to connect with others.”

              Last year, The University of Kansas Health System treated in nearly 55,000 inpatients; 54,000 emergency patients; and more that 1.6 million outpatients.  Health system leaders note most of those patients and family members visited the main campus, which will provide large populations to be served by a Hallmark Gold Crown store.

              “Both The University of Kansas Health System and Hallmark are known for their commitment to providing the very best experience to the customers they serve,” said Bob Page, president and chief executive officer of The University of Kansas Health System. “As Kansas City-based organizations, we also share a commitment to innovation and collaboration which advances our entire region. We hope this is just the beginning of an exciting new partnership.”

              The video includes remarks by Jennifer Seyller, vice president and general manager of Hallmark Retail and Jeff Novorr, vice president of support services of The University of Kansas Health System. The video also shows the inside of the newly-remodeled Hallmark Gold Crown hospital gift shop.